Academeal App

Mid-Fi prototype and UX research

ACADEMEAL is an app concept aimed at university students; who want to elevate their eating habits into healthier and more sustainable ones. This is a mobile-first app that provides a medium for users to share and browse recipes. Unlike most food apps that only display general recipes, this app promotes healthy and sustainable meals that are quick and affordable. ACADEMEAL allows its users to interact with a community to encourage better consumption habits. This app and its elements were designed using Adobe Illustrator and Figma.

Logo Design

Logo design concept

Brand mark was designed to represent a chef, learning and food

UX Research

User interviews, competitor analysis and a lot of research

We began by conducting user interviews and digging into our competitors and the market landscape. After analyzing the findings, we drew up a list of design requirements. With those in hand, we moved on to planning out the prototype and branding strategy.